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Case Study: Online Retail

Pagusano Suite and BackOffice for a large online outlet

Our client: a leading U.S. e-commerce marketplace, in which Internet users purchase new, surplus, and returned merchandise. The company offers high-quality, brand-name merchandise at discount prices. The turnover of the client was around one billion U.S. dollars in 2005.

Challenges: the company was doing search marketing manually and faced the following problems: the inability to manage millions of product titles, money wasted on out-of-stock products, lack of control over margins resulting from PPC spend, lack of campaign performance tracking, no big-picture understanding of search marketing efforts.

Solution: Pagusano documented the processes, proposed optimizations and implemented a real-time SEM platform integrated into the enterprise applications. Pagusano BackOffice ensures application uptime and ongoing updates to keep the system on the cutting edge at all times.

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