Pagusano Suite
Pagusano Suite is our main service-the implementation of white-label, fixed-price, enterprise-level custom solutions for the conception, execution, management and tracking of pay-per-click marketing campaigns across multiple search engines.
Pagusano Suite will give you
- a centralized console for all PPC campaigns
- powerful and frequently applied auto-bidding algorithms
- with or without budget cap
- targeting goals based on CPA, CPO, ROI or any other metrics
- using portfolio or individual bid calculation
- ad copy and campaign management one stop shop for
- structure generation and management
- ad copy editorial with spell check
- sophisticated inventory feeding automation based on
- integrated keyword search engine and/or
- third-party keyword tool integration
- comprehensive tracking and reporting
- real-time
- performance of keywords, products and campaigns
- performance of ad copies
- ROI, CPA, CPO, Revenue, etc
- performance auto analyzer
- graphical and/or table based
- exportable in any format
- alerts and notifications
- SEO, CRM, ERP, EDW, EAI, CMS, web site and third-party services integration
- support for Google, Yahoo, MSN, DoubleClick
The Pagusano Process
Step 1 - Analysis (on-site). We analyze how you work, collect your requirements, look at your IT infrastructure and put together a specification for the most cost-effective solution that perfectly fits into and optimizes your processes. At this stage, we will discuss with you which modules you might want to have in your system. The available modules are described in Technology.
Step 2 - Construction (primarily off-site). Our construction procedure is carried out using the specifications developed in Step 1 and requires minimum attention from your side. Normally, we will take from one to 10 weeks to build your search marketing application.
Step 3a - Deployment (on-site). We deploy the application, incorporate it into your IT infrastructure and give you training. We stay with you for as long as is needed for your staff to become comfortable with your new application.
Step 3b - Deployment (off-site). Should you decide to use Pagusano BackOffice we can deploy and support the application at our facilities to spare you the hassle of supporting and updating the platform.
Operating Pagusano
Pagusano automates, centralizes and optimizes your search marketing efforts. Pagusano is a custom solution, set up in the format that works for you: desktop application, intranet application, or web application. It might use our regularly updated SOAP web services or be independent. Pagusano can be built to work with any database and can be integrated into your web site, data warehouse, CRM and other software.
From the perspective of the search marketing professional this means having a tool built using the platform you like and that takes care of all your routine procedures, such as building keyword lists, preparing and creating campaign structure, updating templates, bids, generating reports and so on. The tool provides goal-definition capabilities and access to advanced keyword research and bidding algorithms. Pagusano is the only application needed to manage all aspects of paid search at all major search engines at the same time.
We give you a fixed price for the Pagusano Suite development.
If you have a question for our team, ask us here.
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